How to Increase AOV with Afterpay for Shopify Product Page

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Use Afterpay Threshold Bundles to Increase AOV

This hypothesis tests whether a Shopify product page pricing offer can increase AOV by turning Afterpay into a threshold-based bundle incentive.

Instead of applying Afterpay directly to a low-priced single product, the product page encourages buyers to choose an Afterpay threshold bundle that unlocks flexible payment and feels easier to afford.