Build trust
Substantiate claims with proof Section for Shopify | Omnise

Substantiate claims with proof Section for Shopify | Omnise

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Hypothesis Overview

Substantiate claims with proof uses clinical data and awards to justify product efficacy and price.

Because clinical numbers act as an objective anchor for product quality. When buyers need scientific validation to justify a premium purchase.

Perfect for:

  • Building credibility
  • Technical product
  • High hesitation

Core Insight

A shopper who doesn't know the brand has no reason to believe its claims, so every statement on the page is filtered through skepticism until something external backs it up.

Buyer impact

01
The brand feels less like an unknown and more like a safe choice
02
Doubt about product quality is replaced by third-party confirmation
03
The shopper feels reassured enough to stop searching elsewhere

Winning Signals

Building credibility
Technical product
High hesitation

USER FRICTION

Identifying signs
First-time visitors bounce more than returning visitors
Shoppers scroll past claims without engaging further
Cart is added but checkout is not completed
Consequences
Cold traffic converts far below warm or returning traffic
Marketing spend is wasted on visitors who never trust the brand enough to buy

Hypothesis

If the page adds visible proof from real customers as part of the 'Substantiate claims with proof' section, then shoppers will place more confidence in the brand's claims, because third-party validation lowers the perceived risk of buying from an unfamiliar store.

Use Case

  • Here's what's really going on in the shopper's head:
  • When buyers need scientific validation to justify a premium purchase.
  • It happens when buyers are close to deciding but still feel a nagging doubt about whether the product will actually deliver.
  • That's exactly the moment the 'Substantiate claims with proof' section is built for surfacing the right message before the shopper's attention moves on.

Why it works

Because clinical numbers act as an objective anchor for product quality.
Social proof acts as a shortcut for trust. Shoppers borrow the confidence of people who already bought, instead of having to trust the brand's word alone.
Getting this right typically means fewer shoppers drop off before completing their purchase.

Expected Business Impact

Lower bounce rate
Stronger trust-driven conversion