Increase AOV
Add More Save More Section for Shopify | Omnise

Add More Save More Section for Shopify | Omnise

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Hypothesis Overview

Add More Save More helps shoppers increase value by adding more items to cart.

Volume discounts raise perceived value, increasing average order size. When customers are ready to buy and open to bundle savings.

Perfect for:

  • High intent traffic
  • Increase AOV
  • Near CTA

Core Insight

Shoppers don't naturally choose more, they choose what feels like the smarter deal. Once a bigger option is framed as the obviously better value, upgrading stops feeling like extra spending.

Buyer impact

01
The bigger option feels like the smarter deal, not an upsell
02
The upgrade path feels natural rather than pushy
03
The shopper leaves with more value per checkout instead of the bare minimum

Winning Signals

High intent traffic
Increase AOV
Near CTA

USER FRICTION

Identifying signs
Most shoppers choose the base option over the upgrade
Cart value stays flat despite steady conversion
Consequences
Revenue per customer stays lower than it could be
Acquisition cost is spread across smaller average orders

Hypothesis

If the 'Add More Save More' section reframes the bigger option as the obviously smarter choice, then average order value will increase, because shoppers respond to relative value rather than absolute price.

Use Case

  • Here's the choice the shopper is quietly making:
  • When customers are ready to buy and open to bundle savings.
  • It's the window where a shopper has decided to purchase, but hasn't yet seen a reason to add more to the cart.
  • That's exactly the moment the 'Add More Save More' section is built for surfacing the right message before the shopper's attention moves on.

Why it works

Volume discounts raise perceived value, increasing average order size.
Shoppers respond to relative value. Once the bigger option is framed as the obvious better deal, the smaller option starts to feel like the compromise.
For shoppers already close to buying, removing this last hesitation is usually enough to push them through to checkout.

Expected Business Impact

Bigger average order value
More bundle/upgrade adoptions